LIKE my comic if you’ve ever done so before. We’ll call it a re-release!
Last month, in the waning weeks of the summer movie season, “Marvel’s The Avengers” was re-released. Some of the publicity mentioned specifically that the audience would be well-advised to stay through all the credits. Some fanboys and fangals took this to mean that there might be something special added to the original release, but no such luck. No big deal, but it seems likely that publicity folks knew that they might create some false hopes.
This past weekend, “Raiders of the Lost Ark” was re-released on 267 screens in IMAX format, in advance of the Blu-Ray release. A lot of the publicity for the film listed it as “Indiana Jones and the Raiders of the Lost Ark”, but this travesty has already been addressed. You may have heard that this past weekend’s box office was abysmal. None of the top ten films managed to earn more than $10M. “Raiders”, however, earned $1.7M, but that works out to the strongest per-screen average of all. And now, as the traditionally slow movie months of September and October lie ahead, it has been announced that “E.T.: The Extra Terrestrial” will also be given a re-release.
I’m a bit conflicted about this recent trend. I do like the idea of a new generation of viewers seeing these amazing movies on the big screen. I’m not thrilled about the potential results. I worried about extending the practice and turning these months into “revival time” for studios. When I’m buying a ticket for the movies, part of the cost includes the privilege of seeing the flick during the first run. If studios can just ship out movies that have been in the can for twenty years, their profit margins become way wider, and I wonder why I’m being charged full price.
I dunno. I’ll have to mull it over a bit.
Google Led You Here: “Cuba Gooding Jr. Bum” See, Cuba? You’re not washed up! Folks are still looking for your bum on the internet! Way ta go, buddy! Loved you in “Snow Dogs”!